Rosé’s rise from seasonal pour to global lifestyle symbol wasn’t accidental. This case study explores how Whispering Angel reshaped the category in Singapore and beyond.
Join the original importer, Alan Wong, the APAC Brand Ambassador, Fabio Solenthaler, and the lead for Moët Hennessy Wine Estates APAC, MJ van Vuuren, in conversation with rosé aficionado Shailen Majithia, as they unpack the past, present and future of the brand’s journey — from early distribution bets to cultural cachet — and what’s next for rosé in Asia.
