Every founder has a story. The challenge is knowing which story is worth telling-and why anyone should care.
In this highly interactive workshop. former Tatler Singapore and Robb Report Singapore Editor-in-Chief Karishma will take you inside the editorial mindset to uncover what makes a founder genuinely newsworthy.
You’ll learn how to:
Define your PR objectives before seeking media coverage.
Identify the story angles that editors are actually looking for.
Craft a compelling founder headline that captures your unique value.
Develop a media pitch that feels authentic, relevant and timely.
Understand how to build credibility beyond a single press mention.
